Tiktok should be the latest social app with the ability to make nonusers feel they’re missing out from a special kind of experience. It has been the creative home of young adults, and celebrities alike.
It is a short video-sharing social networking service built from the defunct Musical.ly owned by Bytedance a Chinese company founded in 2012 by Zhang yiming.
TikTok’s aggressive growth
Ever wondered why TIK-TOK is getting more popular by the day, even more, popular than many social media services created over a decade ago? Everyone is going haywire with the TIK-TOK challenge here and there.
In Nigeria alone, being the most populous black nation with an enviable young and savvy population, the Bytedance company has doubled its effort as it has been signing up a whole lot of comedians, dancers, and singers on Instagram and YouTube with promises of higher visibility and more followers.
TikTok’s investment in local offices and hires has paid off as celebrities such as Basketmouth and wife, Simi and Adekunle Gold, Don Jazzy and a lot of others have been using the app lately.
TikTok is reportedly paying influencers $500 to join the app and start creating content. It’s investment efforts in Its local offices and hires in the African continent which has been in three core areas; Nigeria, Kenya and South Africa have been paying off. The platform is growing aggressively.
Tik-Tok is at the moment ranked one of the most used Apps in Nigeria. In the US, Reuters reported a figure of 26.5 million in November 2019 for its users.
With the staggering growth that’s occurred since then, we estimate that the current number of monthly active TikTok users in the U.S. is estimated to have hit 65 million users.
What does this rapid growth entail?
Following the recent rise in the number of TikTok users and it’s an aggressive marketing strategy, one is left wondering what it stands to gain.
TikTok is in a hurry to roll out a new augmented reality ad which will trnasition user into a new immersive experience.
Could this mean more money?
The social media app seems to be having a fun time as it has been busy raking in so much revenue. Advertising campaigns start at just $50/day now with no long-term commitment. This could mean the company will be making so much money when it rolls out it’s augmented reality ad services.
The short video mobile application had it’s in-app purchase revenue rise 310% on a year-over-year basis- Apptopia
It’s revenue gains are impressive in more than percentage terms.
Grosspopular social application’s in-app revenue is now at a material scale — topping $50 million.
At $50 million a quarter, TikTok could generate hundreds of millions in yearly revenue — enough to go public on its own.
And while the company’s year-over-year growth is rapid, it’s sequential gain from a Q3 in-app top-line figure of around $20 million may leave many mouths open in awe.
How does TIK-TOK stand the pressure from other Social Network services?
TikTok aims to capture and present the world’s creativity, knowledge, and precious life moments, directly from the mobile phone. TikTok enables everyone to be a creator, and encourages users to share their passion and creative expression through their videos.
This simply puts it’s in a battle ring with other social networks app such as Snapchat, Instagram, Facebook.
Facebook had put up an app in the US called lasso but couldn’t stand a chance as it had a little over 250,000 downloads while Tiktok was already running in millions. And what makes it exceptional is it’s simple to navigate interface.
In fact, with Tiktok, anyone can become a content provider because of the simplicity of using the app. That’s why it appeals to so many content creators around the world. The site is loaded with so many video tools and its timely innovative improvement endears it to millions of its active users.
TikTok has innovated, providing the experiences of incorporating music, creating popular hand gestures, lip-synching, dancing, and other interesting elements. This continues to endear it to millions of its users and the possibility of a downward trend isn’t sighted.
Through its rapid innovation and aggressive marketing, the short video app has had an optimum output and will continue to remain relevant.